Designing digital products requires strong design sensibility to transform user explicit and implicit needs into aesthetically pleasant and remarkable experience. This not only applies to consumer products; more and more professional solutions need to establish an emotional engagement with the user, providing continuous surprise while being productive and efficient.
But, how to bring aesthetics considerations in the design of large format printing and industrial graphics solutions?
And how to engage development team in a conversation not just around usability but also around a deeper and more extensive notion of aesthetics?
Alessia will tell us the story of the experience (r)evolution started at HP few years ago showing how printing experience may become delightful. Hence the notion of aesthetics becomes a key element in the interaction with physical and digital artefacts: being machines, environments, mobile or wearable solution.